Sana Ashraf Hamed

I am a content specialist and SEO copywriter who writes in Arabic and English.

Previous clients: Smart Dubai, DTCM (Dubai Tourism), Johnson & Johnson, Al Rawabi, DAMAC, and many more.

I currently write press releases, SEO-optimized blog articles, web content, speeches, opinion pieces, video scripts, creative visual copy, social media posts and calendars, emailers, formal invitation letters, flyers, brochures, Google ad copy, product and marketing content. The content is published across major local newspapers, magazines, social media accounts, websites and more, on the topics of technology, health, education, retail, finance, real estate, entrepreneurship, and the latest advancements around artificial intelligence. 

This website includes samples of some of the work I've done.

Saal •

How AI is Saving the Environment

How AI is Saving the Environment Major innovations throughout history, from cattle farming to the first and second industrial revolutions up to the emergence of computers in the digital age, have had some kind of negative impact on the environment. In fact, the Earth has never experienced hotter climates, and this is primarily due to wastage by humans. Fortunately, as global cities work towards creating smarter services and normalizing smart buildings and eco-friendly cars, there remains hope
Entrepreneur •

Krypto Labs' Drone X Challenge 2020 Awards US$320,000 In R&D Grants For The First Phase Of The Initiative

An initiative of Abu Dhabi-based innovation hub Krypto Labs, Drone X Challenge 2020 had tasked applicants for Phase 1 to develop a technical proposal detailing the design of a drone system capable of carrying heavy payloads for long durations. Drone X Challenge 2020, a US$1.5 million global challenge aimed at accelerating innovation in drone technologies over three phases in two years, has announced the names of the teams that were shortlisted for the first phase of the initiative, with them re
Saal •

How Artificial Intelligence is Reforming Healthcare

Artificial intelligence is the talk of the century because it enables machines to act according to their previous learnings; in this way, machines can sense, react, comprehend information and act appropriately – faster and more accurately than humans. In the healthcare sector, AI applications can be integrated into many functions, effectively transforming the way hospitals, clinics, care homes and healthcare systems operate by: In the healthcare sector, artificial intelligence (AI) is ideal fo
Swan •

How your business can join the online grocery marketplace

In the UAE market, some of the largest supermarkets have been facing these· Cost· Data management· Customer service· Delivery staff· Search engine optimizationThese are just some of the top challenges facing retailers in building their own e-commerce website.Some retailers have sought to build a mobile app – to attract the younger consumer base.Yet, retailers face the same challenges; maintaining quick deliveries, providing customer service, storage space, and managing large volumes of data is c
wam •

UAE Space Agency, Krypto Labs announce winners of GeoTech Innovation Programme

ABU DHABI, 10th April, 2019 (WAM) -- The UAE Space Agency and Krypto Labs have announced today the two winning teams of the GeoTech Innovation Programme. The winners were awarded funding of AED100,000 in cash and AED500,000 in kind, as well as the opportunity to accelerate and transform their innovative ideas into commercially viable and scalable market-ready products and services. Working collectively and actively on mapping land deformation patterns in the UAE, Dr. Prasanth Marpu, Adham Alkha
wam •

تفاهم بين "صحة أبوظبي" وشركة "سال" في قطاع الذكاء الاصطناعي

أبوظبي في 13 أكتوبر / وام / وقعت دائرة الصحة - أبوظبي، وشركة "سال" المختصة بالذكاء الاصطناعي، مذكرة تفاهم لتطوير حلول متقدمة تعتمد على الذكاء الاصطناعي في قطاع الرعاية الصحية بأبوظبي، في ظل رؤية مشتركة لتعزيز جودة وإنتاجية هذا القطاع عبر اعتماد تقنيات جديدة. شهد توقيع المذكرة معالي الشيخ عبدالله بن محمد آل حامد رئيس دائرة الصحة ، والدكتور صالح الهاشمي العضو المنتدب لشركة "سال". . فيما وقعها كل من سعادة محمد الهاملي وكيل دائرة الصحة، وفيكرامان بودوفال الرئيس التنفيذي لشركة "سال" في المق
Al Ittihad •

مساندة وكريبتو لابز تطوران مبادرات الابتكار

وقعت شركة أبوظبي للخدمات العامة «مساندة» مذكرة تفاهم مع «كريبتو لابز»، مركز الابتكار العالمي، بهدف تعزيز التعاون بين الطرفين فيما يخص الابتكار، وذلك من خلال تبادل المعرفة والأبحاث. ووقّع المذكرة، في المقر الرئيس لشركة «كريبتو لابز» في مدينة مصدر، المهندس سويدان راشد الظاهري، الرئيس التنفيذي لشركة «مساندة»، والدكتور صالح الهاشمي، العضو المنتدب لكريبتو لابز. وتهدف المذكرة إلى ترسيخ التعاون بين شركة «مساندة» وشركة «كريبتو لابز» عبر اتفاقية شراكة لتبادل المعلومات والمعرفة والخبرات، إضافةً إلى تعز
Swan •

Why Personalization in Retail is Key to Increasing Sales

In the 20th century, retailers were able to offer personalized services to their customers as they were smaller in number, and products were placed in a storage room; however, as mass production became the norm and the number of shoppers increased, retailers have provided customers with direct access to products in larger stores, introducing cashiers as the main medium between the retailer and the customer.With machine learning, retailers have been collecting data and shopping history to identif
Swan •

Retailers, Attract Generation Z with These 4 Tips

Although there are plenty of different mediums to reach out to Gen Z, many have become accustomed to ignoring advertisements on print and on online search engines. As per a report by Bloomberg, less than 3% find out about new products on magazines and newspapers, while 52% discover new products on social media platforms.Retailers can reach Gen Z through influencers on social media platforms; according to a report by Linqia, 92% of marketers found influencer marketing "effective" in 2017.Also, Ge
Swan •

Traditional Eid Sweets You’ve Got to Try This Eid

Semolina, butter, rose water + dates, pistachios, walnuts or/and powdered sugarMiddle East and North AfricaThis Middle Eastern cookie is a well-known Eid sweet that's usually stuffed with dates, walnuts, or pistachios, and is sometimes also covered in powdered sugar. In Iraq, a similar sweet is made called Kleicha, while in Egypt and Sudan another sweet is known as Kahk. Kahk, often prepared the night before Eid, and shared amongst neighbors, is topped with lots of sugar.Vermicelli, milk, sugar,
Swan •

How to maintain loyal customers in a global economy

• Offer tips and helpful information around your service to present your business as a go-to source for customers to learn. • Communicate in a relatable tone that is informative and entertaining. • Follow the "80% about customers, 20% about you" rule which ensures that 80% of the content you deliver across your platforms is informative, entertaining and helpful to your customers, and speak no more than 20% about your business. We've gathered some tips from retail experts to keep businesses and
Swan •

Global impact of tech in retail

Retailers have already recognized the importance of technology. In fact,(AI) into their organizations according to recent research by Capgemini Research Institute, with analysts estimating theAccording to a report by PATA (Pacific Asia Travel Association), retailIn this report, PATA recommends retailers to cater to growing market trends by sending personalized messages and relevant content.As such, the growing significance of technology within the retail sector, and its impact on the economy can
Swan •

Your UAE guide to fresh, fast, and friendly grocery shopping

• Sight. If your fruits are green, it means they're not ready to be eaten yet; choose deep-colored fruits. • Touch. Squeeze your fruit to see if it's ripe. • Smell. This can make or break a decision; buy only sweet-smelling fruits, but beware, some fruits can be too ripe if they smell too sweet. • Hearing. You may get stares if you do this in a supermarket, but slapping some fruits can tell you whether they're ripe or not! When choosing fruits, it's best to engage all your senses – smell, ta
Swan •

How to keep your food fresh in the UAE

• Your is great for such as sauces. • Your is a favorite for – sealed in their packaging – because this is the coldest part in your fridge and avoids them from spilling. • can carry because this side is exposed to external air whenever the door's opened. Therefore, you can keep your jam cold and ready-for-spreading. • On the , keep your fruits and veggies stored with tissue under them to contain the moisture. This can help avoid other veggies from getting spoilt due to humidity While this wa
Swan •

Healthy and affordable grocery shopping tips

According to a study on eating habits, people who eat on larger plates are less satisfied compared to those who eat on a smaller plate, even if both plates have the same amount of food.The study concluded that we often eat more than we realize when plates are larger. Now, if we compare this to shopping carts, we can apply the same concept.So, keep this in mind the next time you shop. You could put your handbag in the cart so it can take up some space, or fill up only one corner and make a bet wi
Swan •

Easy Lunchbox Ideas For Your Kids

• Protein as the main dish. Protein is essential to keep your kids' energy levels healthy as their bodies are still growing! • Veggies. Help your kids face the stereotype and encourage them to enjoy eating their veggies. By adding veggies as one of the main ingredients, it quickly becomes normalized as part of their meals. Get to know their favorite vegetables and mix it up! • Fruits. It goes without saying that something sweet should be added to complete the meal on a good note, and since we'r
LISTERINE® Middle East •

Dental Plaque: Causes & Prevention with Listerine Mouthwash

Dental plaque is a thin white or yellowish coating, made up of food particles and germs, that form on your teeth after each meal. The germs naturally present in the mouth break down sugars into acids, and the acid then combines with old food particles and saliva to form plaque. Dental plaque is the main cause of gum disease and bad breath. If not removed, it can worsen, turning into tartar or even causing tooth decay. • Tiny particles of food get trapped in your mouth as you eat. If you don’t p
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